Milk Bikis' "Thirukkural" campaign: consumers each submitted their own video, and Buzz Trackers wove each one into a shared branded film — automatically, at scale.
For its Milk Bikis "Thirukkural" campaign, Britannia had consumers submit their own videos reciting a Thirukkural. Every one of those videos needed to appear in a finished, branded film, and be sent back to that exact consumer, without editing each one by hand.
We built one shared "Open Clean" film as the base, then used AI to drop each consumer's own submitted clip into the moments built for it, automatically re-stitching a finished, personalized version around it.
Every consumer got back a version of the campaign film that genuinely features them, not a template with their name on it, without anyone manually editing a single video.
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