AI-based listening across social platforms tracks brand and campaign performance in real time, so messaging can adapt before a story runs away — including hashtag tracking.
By the time a brand or campaign notices a problem in the press, it's often too late to shape the story. Conversations move faster than most teams can watch them.
AI listens continuously across social platforms, news, and forums, clustering related mentions into a single trend and scoring it for momentum and sentiment as it grows.
Teams see an emerging story, and can act on it, while it's still forming rather than after it's already the headline.
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